OpenBeauty Academy website

Project Overview

OpenBeauty Academy is a training institution in the beauty industry, offering courses in skincare, aesthetics, and professional skills. The website project, developed by HomeNest Software, aims to build an online platform that allows the academy to clearly showcase its training programs, course information, and career guidance, while also supporting students in accessing information quickly.

• Industry/Field: Education
• Year of Implementation: 2025
• Personnel: 3
• Service: Web Application Development
• Duration: 2 months
• Support tools: Wordpress, php, Google Analytics, Rank math, Google Search Console

Issues that need to be addressed

OpenBeauty Academy faces limitations in presenting course information and training pathways on its online platform. The content is not well-organized, making it difficult for users to understand and compare different programs. Furthermore, content updates and support are inconsistent, impacting user experience and the ability to attract students.

Solutions

• Build a homepage that clearly reflects the training direction, helping users quickly understand the academy and its outstanding programs.
• Design a system of course categories by group, such as skincare, permanent makeup, and nail art, to help students easily choose according to their needs.
• Create a course details page with complete information about course content, duration, cost, and learning path.
• Integrate a direct registration form on each course to shorten the contact process.
• Add a section for introducing instructors and training facilities to increase credibility.
• Optimize the interface for mobile devices to serve users accessing from mobile devices.
• Integrate quick contact buttons via hotline and social media to improve responsiveness.
• Build a content management system to easily update courses and enrollment information.

Design philosophy

The website design focuses on presenting training content clearly and easily accessible. The main color scheme is white combined with light pink and purple, making the interface suitable for the beauty industry and easy to look at. The layout is organized into information groups, with important courses and content placed in easily recognizable positions. Realistic images from the teaching process are used to increase credibility and help learners understand the training environment. Overall, the interface aims for simplicity and convenience in accessing information.

Some programming languages ​​used by the website

• HTML5: Used to build the content structure of a website.
• CSS3: Used to design the interface and display layout.
• JavaScript: Handles user interaction and effects on the website.
• PHP: A popular backend language for business and educational websites.
• WordPress: A content management system that supports managing courses and articles.
• MySQL: A database used to store website information.

Project evaluation based on HomeNest Software’s statistics and customer feedback

• Over 3,000+ traffic per month
• 90% customer satisfaction rate for service experience.
• 0.4-second loading speed provides a smooth, lag-free experience.
• 97% user retention rate, demonstrating the app’s long-term appeal and value.
• 98% customer satisfaction.

A representative from OpenBeauty Academy shared:

“The website helps us clearly present our training programs and makes it easier for students to access information. Thanks to HomeNest Software, the interface is built to align with our development direction and effectively supports our enrollment activities.”

Conclusion

The website project has helped OpenBeauty Academy enhance its brand image and improve enrollment efficiency on a digital platform in a synchronized manner. Through the built system, OpenBeauty Academy can clearly present its training programs and support students in accessing information more easily. With the solution from HomeNest Software, OpenBeauty Academy has a stable platform to improve user experience and develop training activities in the future.