HANG KENH Website
The HANG KENH website, developed by HomeNest Software, is a high-end e-commerce platform designed as a virtual showroom, showcasing handcrafted wool carpets with elegance and artistry while enhancing brand value and customer experience.
Scope of Work
Project Overview
The HANG KENH website is a platform for showcasing and selling high-end handcrafted wool carpets, where long-standing traditional values are combined with modern design thinking. More than just a sales channel, the website also serves as an online showroom, allowing customers to discover unique, artistic, and highly personalized carpet collections.
- Industry/Field: e-Commerce, Retail
- Year of completion: 2025
- Services: Web Application Development
- Key features: Displaying carpet collections according to space and needs, optimized high-quality product images, elegant interface, UX/UI standards, SEO-optimized & fast page load speed
- Support tools: WordPress, PHP, Google Search Console, Google Analytics
Customer request
HANG KENH wool carpets are a brand with a long history and a leading example in the art of handcrafted carpet weaving in Vietnam. However, the challenge lies in digitizing this traditional heritage on the internet without losing the sophistication and essence of the art. The old website did not accurately reflect the high-end quality of the hand-woven carpets intended for luxury villas and hotels, nor did it create a personalized experience for architects and investors seeking unique interior design solutions.
Solution
- High-end interface design: The website layout is built in a neoclassical style to accurately reflect the luxurious positioning of hand-woven carpets specifically designed for villas and hotels.
- Optimized product image display: High-resolution images are used in conjunction with real-world architectural contexts to highlight the details of handcrafted weaving techniques and the quality of natural wool materials.
- Personalized user journey: A streamlined user experience and carpet categories are established for each functional space to directly support architects and investors in finding interior design solutions.
- Improved platform performance: LiteSpeed servers and standardized source code are used to ensure fast page loading speeds, even when processing large quantities of high-quality images.
Design philosophy
The interface is designed in a luxurious Neoclassical style, harmoniously combining a sophisticated gold, mysterious black, and elegant ivory color palette to celebrate the exquisite beauty of natural wool fibers. The use of classic serif fonts and a visual arrangement within a high-end architectural setting not only highlights the unique artistry of the products but also affirms the heritage status of Hang Kenh Wool Carpets, transforming the website into an emotionally resonant and classy online exhibition space.
Some programming languages used by the website
- PHP: This is the main programming language running on the server side to process requests and operate the content management system.
- WordPress: The website is built on the WordPress platform, helping to professionally manage wool rug collections and featured projects.
- HTML5: This language is used to establish the structural framework and display content elements on the website.
- CSS3: A formatting language used to design the layout, fonts, and the brand’s distinctive elegant style.
- JavaScript: A scripting language used to create animation effects, image sliders, and user interaction features.
- jQuery: A JavaScript library that helps dynamic elements on the website work smoothly and is compatible with various browsers.
- MySQL: A database management system used to store rug product information, customer data, and system settings.
- Elementor: A user interface design tool that helps arrange image and text content blocks on a website in a sophisticated way.
- LiteSpeed: Websites using LiteSpeed web servers to optimize page load speed and access performance.
Project evaluation based on HomeNest Software statistics and customer feedback
- Over 4000+ traffic per month
- 99% customer satisfaction rate for service experience.
- 0.5-second loading speed provides a smooth, lag-free experience.
- 98% user retention rate, demonstrating the app’s long-term appeal and value.
- 99% customer satisfaction.
A representative from HANG KENH shared:
“The design team truly understood the ‘soul’ of a traditional craft village. The new website is not just a product catalog, but a high-class digital art space, allowing us to confidently convey the story of our exquisite hand-woven carpets to leading investors and architects both domestically and internationally.”
Conclusion
The HANG KENH website successfully brings traditional craftsmanship into a modern digital environment while maintaining its original value. The platform improves brand image and supports effective connection with high-end customers. This result confirms the capability of HomeNest Software in delivering high quality and efficient digital solutions.
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